Focus: Video Production, Creative Direction, Post Production
Bench Active is the sportswear line from BENCH/
BENCH/ began in 1987 as a small store selling men’s t-shirts. Then, it grew at an unparalleled rate becoming the pioneer in the use of celebrity endorsers, television, and giant billboards to propel a fashion brand that offers premium quality products at affordable prices.
From being the number one store of men’s apparel, BENCH/ has grown to include a ladies’ line, underwear, fragrances, housewares, snacks, and a wide array of other lifestyle products. Throughout the years, BENCH/ has achieved the distinction of being present virtually in every retail space in the Philippines, and has built a worldwide network of stores and outlets, reaching as far as the United States, the Middle East, and China.
As it sliced through demographic divisions -- age, gender, socio-economic status -- a stirring slogan, “BENCH/ is forever”, became the company’s abiding creed.
Director: Drew Apuya
DOP: Ryan Tizon