Bench Active

Video Content for Bench Active

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2019

Client: BENCH/

Focus: Video Production, Creative Direction, Post Production

Bench Active is the sportswear line from BENCH/

BENCH/ began in 1987 as a small store selling men’s t-shirts. Then, it grew at an unparalleled rate becoming the pioneer in the use of celebrity endorsers, television, and giant billboards to propel a fashion brand that offers premium quality products at affordable prices.

From being the number one store of men’s apparel, BENCH/ has grown to include a ladies’ line, underwear, fragrances, housewares, snacks, and a wide array of other lifestyle products. Throughout the years, BENCH/ has achieved the distinction of being present virtually in every retail space in the Philippines, and has built a worldwide network of stores and outlets, reaching as far as the United States, the Middle East, and China.

As it sliced through demographic divisions -- age, gender, socio-economic status -- a stirring slogan, “BENCH/ is forever”, became the company’s abiding creed.

Team

Director: Drew Apuya

DOP: Ryan Tizon

Savvy visual &
verbal communication.

NEW BUSINESS
Bern Cruz
Head of Accounts & Sales
+63 966 701 4545
bern.cruz@itsalivve.com
ASK US ANYTHING
hello@itsalivve.com

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Unit 5, 140 - Maginhawa st. Teachers Village, Diliman, Quezon City, Philippines, 1101
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